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AI • Design • Imagery

AI Image Generation Toolkit for Product Teams

Practical workflows for generating hero art, UI mockups, and mood boards with AI while keeping brand consistency.

9/5/20245 min read

Define the creative sandbox

Before touching a model, I collect brand palettes, typography specs, and composition rules. Those become negative and positive prompts so the AI never strays from the visual story we need.

Tools I rely on

Midjourney is my choice for conceptual mood boards because it excels at lighting and texture. When I need pixel-perfect UI, I move to Ideogram or Figma’s Make Design feature to maintain component fidelity. For photoreal product shots, I leverage Stable Diffusion with ControlNet to lock the layout.

  • Midjourney: art direction and cinematic hero shots
  • Ideogram / DALL·E: UI scaffolding with text legibility
  • Stable Diffusion + ControlNet: on-brand variants at scale

Post-processing is mandatory

Every render goes through a polish pass in Figma or Photoshop to fix hands, typography, and aspect ratios. I also keep a legal checklist to verify licensing and watermark removal before assets move downstream.

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