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Documenting the craft of premium frontends

These essays share the playbooks I use when advising founders, design leads, and engineering teams.

Featured article

Orchestrating SSR Pipelines for Luxury Brands

A look at how I pair edge rendering with bespoke storytelling to keep premium sites performant.

10/3/20247 min read
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Dec 1, 2024

Operationalizing AI in Software Engineering

How I integrate AI safely into day-to-day engineering rituals without sacrificing code quality or team trust.

AIProcessDevEx

Nov 12, 2024

AI Tools That Accelerate Coding

A tour of the AI assistants I rely on for code search, refactoring, and documentation without turning reviews into chaos.

AIToolsProductivity

Sep 5, 2024

AI Image Generation Toolkit for Product Teams

Practical workflows for generating hero art, UI mockups, and mood boards with AI while keeping brand consistency.

AIDesignImagery

Aug 22, 2024

ChatGPT vs Claude vs Gemini: Picking the Right Partner

A practical comparison of the leading LLM assistants and when I reach for each during product delivery.

AILLMComparison

Jul 18, 2024

Motion Systems That Convert

Framer Motion patterns that feel effortless while guiding users to take action.

Framer MotionUX

Mar 25, 2024

Designing React Native Apps Like a Flagship Product

Raising the bar for mobile experiences with refined typography, tactile feedback, and zero-jank animations.

React NativeDesign