Motion Systems That Convert

Treat motion as strategy

Every animation must answer a conversion question: What clarity or confidence does it unlock for the visitor? I map micro-interactions to funnel stages so motion works as a tour guide, not a distraction.

Reusable motion primitives

I maintain a motion tokens file with timing, easing, and physics presets. Designers and engineers both pull from it, which keeps the brand feeling cohesive across marketing landing pages, app dashboards, and mobile surfaces.

• ▹Intro transitions under 450ms
• ▹Hovers leverage subtle parallax plus alpha shifts
• ▹Critical actions get velocity curves that mirror native OS gestures

Implementation details

Framer Motion drives the experience, but I lean on React Aria and prefers-reduced-motion hooks to ensure accessibility. Complex sequences load lazily, and I wrap them in error boundaries so they gracefully degrade server-side.